From "Mondo Donatella", by Lauren Collins, featured in Profiles, New Yorker, Sept. 24, 2007 (about Donatella Versace)
"Donatella repaired to the outdoor terrace to smoke. Seated at a wrought-iron table, she thumbed open a pack of "special DV Marlboro Reds," (so called because her staff in Milan is instructed to cover the customary "Smoking Kills" label on every pack with a sticker bearing a DV monogram in medieval script.)" pg. 152.